Analysts believe that the decline in Tesla sales is partly due to the image losses of the company and its owner Elon Musk.
Tesla recorded a sharp drop in sales in Australia – by 70% in February compared to last year. This was an even bigger failure after a 33% drop in January. Model 3 showed the biggest drop of 81.4%, while competitors are showing growth. This is reported by Futurism.
It is noted that the last few months have not been favorable for Tesla shareholders, as a sharp drop in sales in Germany, China, France and the Scandinavian countries led to a decrease in the value of the company’s shares.
According to the report, Tesla Model 3 sales fell by 81.4% in February. At the same time, other manufacturers of electrified cars, in particular the Chinese BYD, showed growth. For example, the Shark 6 hybrid truck became the third best-selling SUV in Australia.
Amid such figures, Tesla North America has issued a stream of generous offers to attract new buyers, starting with “0% APR now available on all Model 3 trims” and then promising “$0 down payment at sign-up also available.”
Analysts believe Tesla’s sales decline is partly due to the image losses of the company and its owner Elon Musk. Consumers who once associated Tesla with progressive values are now abandoning the brand en masse. Some owners are even masking the company’s logos on their cars.